Thhep Email Marketing Services

Dan of Home Away service has responded to the Business Networking post and requested this to be posted. Below are his details. – All the best !! David

Website: www.homeaway.sg

In the next few series, I like to share with you how to achieve results from your Email Marketing.

Previous issue: we covered “Tips on Newsletter Contents Management”.

This issue: I will share with you “Tips on Newsletter Contents Ideas”.

Introduction:

When you are you publishing a regular e-newsletter, sometimes it’s difficult to find content ideas for your next issue. I will share with you some tips to in achieving more content ideas.

Tips #1: Make an idea list. If you have been writing articles for a while you know your best ideas usually do not come when you need them. You best idea may pop out when you are doing non related stuff. Creating an idea list will capture your best idea whenever it comes to your mind. So whenever you need new ideas, you can refer to your idea list.

Tips #2: Ask your readers. To turn your subscribers to loyal readers and win their trust, you should provide them with the information they are looking for. Conducting a survey or feedback request can guide the future direction of the newsletter. The result of the feedback will serve as a valuable content for another issue.

Tips #3: Interview an Expert in your field. People like to hear success stories and learn how successful people achieve it. You can interview the expert in your field by email or phone.

Can you also interview an expert outside your field? What do you think? The answer is yes.

You can create an ad-hoc guest column where you interview experts outside your field to broaden knowledge of your readers and also serve as a good platform for business networking.

· Those who are keen to share their expert knowledge or share their company’s service in next few issues, feel free to write to me.

Tips #4: Write How-To Articles. People love these how-to articles. The how-to articles are related to your readers’ profile. Example in email marketing – your readers are looking forward to learn how to improve writing newsletters that continue to bring value to their client. In a medical newsletter, “How to go to sleep in 3 minutes” is probably good for some who find difficulty in sleeping.

Tips #5: Skip it. If you haven’t found a good idea yet, don’t push yourself too hard. It is OK to skip some issues. “Skip it” is also an idea. What an idea…. Be kind to yourself.

All the best!!

David Ng Pang Chuan

Readers can read archive issues at www.autorepsonder.com.sg or www.thhep.net

Alan of Thai VIP Tours has responded to the Business Networking post and requested this to be posted. Below are his details. – All the best !! David

Name: ilhan ozturk

Email: alan@thaiviptours.com

Website: http://www.thaiviptours.com

I am the owner of the only travel agency organising custom made vip tours.

Hello,

In the next few series, I like to share with you how to achieve results from your Email Marketing.

• Previous issue: We covered “Tips to be a trusted email sender”.
• This issue: I will share with you “Tips on Newsletter Contents Management”.
• Next issue: Be on the look-out. I will share with you “Tips on Newsletter Contents Ideas”.

Introduction:

• Are you publishing a regular e-newsletter now? Unfortunately, the benefits of email marketing are not discussed here.
• However, for those who publish a regular e-newsletter knows that a common challenge is to ensure decent content to keep readers interested, engaged by your email newsletter.

This issue, I share with you some tips to keep your e-newsletter content flowing.

• Tips #1: Sign up your competitors’ newsletters. Get inspired with others who publish newsletter to your similar industry. Monitor their e-newsletters in your field for new ideas where you can apply to your own publication.

• Tips #2: Keep a content folder. Create a file folder on your PC to store your contents ideas and materials as and when they occur to you. For example, you can create a folder, “My Newsletter Content.” You will find this information handy when you are press for publication dateline.

• Tips #3: Talk to your sales and customer service. They are the front line to your customers on a day-to-day basis. They will be able to provide you on issues, questions and interest relating to your products and services.

• Tips #4: Have a 3 months rolling forecast. What do you mean? Well in business you have a rolling forecast, similarly when you publish your e-newsletter you do not want to have an “ad-hoc basis”. This is a sure way to stop your next content flowing. To get your content flowing, at any point, you should have your content theme ready with a 3 months “pipeline”. Example in July publication: You have already got your next 3 months (Aug, Sept, Oct) publication theme ready.

• Tips #5: Reducing length and frequency if necessary. There is no point in publishing for sake of publishing. If you’re not continuously providing, engaging, relevant material to people, they will quickly lose their interest. If you are struggling issue-to-issue to come up with engaging content, then reconsider your publication frequency and/or e-newsletter content.

All the best !!

David Ng

Thhep International Pte Ltd

Your Power To Connect

I have spoken to some of the readers and users . Some suggested that I should add Business Networking Category to our community.

Currently we have more than thousand readers from the globe. I thought is a good idea… So this business networking category is created.. A few words about it…

• In this Business Networking, you can share your business and products and services to fellow communities.
• Readers and users can share their articles or information in this forum.

If you like to submit your services / products in this Business Networking Category:

1) You can fill up the form below for initial contact.

2) We will contact you for more details.

All the Best !!

David

In this category, “Others”, you are free to give your views on any subject matters.

If you like to see new category to be added in this blog, fill in the form below and provide your request.

All the best !!!

David

How to be a trusted email sender

Hello,

In the previous issue, we covered “Maximizing the benefits of Email Marketing”.
This issue, I will share with you “Tips to be a trusted email sender”.

Introduction:

1) Your clients and prospects probably have been receiving many emails from many other organizations and some may have experience receiving spam mails. They are more likely to open if your emails are trustworthy.

2) Make sure that you make permission from your prospect or clients when you are sending your email marketing newsletter. You can find more details about “what is permission” at www.autoresponder.com.sg FAQ section.
To be a trusted sender… Your goal is to avoid having your emails reported as spam. So how can you minimize your spam complaints over time?

1) Keep your e-mail frequency in line with your clients expectations. Clients tend to view email that arrives too often as a spam, so you need to decide on the frequency rate. Is it once, daily, weekly, Bi-monthly, Monthly or Quarterly?

2) Ask permission to send email. Let your recipient know who you are and how you got their details. It’s so important to convey how you got someone’s email address when you’re contacting them. Be sure to provide an easy unsubscribe.

3) Clearly identify your business in every email. Do add a note that clearly explains who you are and how you obtained their email address. Also, to ensure compliancy with the US CAN-SPAM laws, your street address should be included.

4) Use logos and colors in every email. This will build match brand identity so that your audience recognizes your business

5) Use an email service provider that provides an unsubscribe link in every email you send. As you email list grows, you may no longer want to manage manual unsubscribe. If some request for unsubscribe, according to CAN-SPAM law, you must do so within 10 business days.
• ESP allows you to manage unsubscribe automatically.

6) Use an ESP (email service provider) that authenticates your emails. They take care of hard bounce and soft bounce mails.

All the best !!

David Ng

Thhep International Pte Ltd

www.autoresponder.com.sg

Maximizing the benefits of Email Marketing

In the next few series, I like to share with you how to achieve results from your Email Marketing.

In the previous issue, we covered “Common Problems of Email Marketing when sending HTML email using Microsoft Outlook”.
This issue, I will share with you “Maximizing the benefits of Email Marketing”

1. Introduction: E-mail might seem to be a cost effective way to deliver your marketing message. Why is that so? Most of the time you can send personalized and targeted messages to a large number of people. The value of e-mail marketing is doesn’t end with the cost, however, e-mail marketing has certain advantages over other form of direct marketing.

2. After sending your email – how do you determine if it is successful?
According to some survey, 80% of the email you send is opened in the first 48 hours after delivery. So after the email is opened, did your recipients take action to?
• Open and read the email?
• Click a reply button?
• Click a link?
• Forward the mail?
• Print the email?
• Save the email?
If your audience performs some of the above actions, your email has got their attention.

3. How to maximize the benefits of your email marketing?
Email is a 2 way communication between you and the audience. To get maximum benefits you’re your email marketing, be sure to know your purpose of the communication. Are you trying to get feedback? Or generate awareness? Or are you trying to send periodic email to achieve customer retention? Let’s look at what you can do for each of your communication objective.
Getting feedback: You can have them to (1) fill an online form (2) Fill an online survey (3) Sends a reply
Generate awareness: When you have sent an article that get the attention of your audience, do they have a quick way of sharing with their friends by forwarding the email. You may want to consider inserting a forward link.
Sending periodic email: If you send periodic e-mails with valuable content, people who are not ready to buy now will remember you and your business will do so in the future when they are ready. Also, if the content is valuable, they may even create a folder to save our periodic email if the content is value. There are some ways where you can position yourself for their future reference
a) Achieve your e-mail newsletters on your web site.
b) Ask them to save your emails to a folder.
c) Ask them to share with others.
d) Print your email newsletter and place them in a flip book at your reception area.

Title: Email Marketing Performance
By David Ng

In the next few series, I like to share with you how to achieve results from your Email Marketing.
This issue, I will share with you Common Problems when sending HTML email using Mircosoft Outlook.

1. Introduction:
Quite many of us start off with do-it-yourself in email marketing by sending out company newsletters with Microsoft Outlook. They usually send a plain-text email to a small customer list every month or so. Sometimes they attach a Word Doc, or a PDF file.
They run into problems. Their HTML email newsletters break when viewed by recipients who don’t have Outlook (like if they’re using Lotus Notes, or Apple Mail, or Yahoo!Mail, or Gmail).

2. What are the problems when sending Newsletters from Outlook?
Outlook isn’t really built for sending email newsletters to a large list of customers. You can send an HTML email to a few contacts, but not to your entire customer list. Why? – This is because Outlook sends HTML email really for other people using Outlook.
Other considerations when sending Newsletter:

• Are you sending too many emails from your computer? If you send too many emails from your own computer, your ISP will think you’re a spammer, and will most likely block you. Depends on your ISP, but this usually happens once your list reaches a large list of customers? (eg. More than 500) recipients)
• Are you sending to large list of customers? If you send emails to large list of customers, and you’ll get all the bouncebacks and autoreplies from them. Will you be able to manually process them?
• Hard bounces should be removed from your list immediately, or your email address will be blacklisted by ISPs. Soft bounces should be retried a couple more times before removing them.

If someone requests to be removed from your list, according to CAN-SPAM law, you must do so within 10 business days. However, most people who send their emails from their desktop computers don’t have scripts to help them automatically process unsubscribe requests. They simply ask their subscribers to unsubscribe by the subject line or reply to email. This manual method has risk to make mistakes by not removing the list in a timely manner. For information about SPAM: visit www http://www.ftc.gov/spam
Are you putting all your distribution list in “cc” or bcc”? Either way, if you make mistake by outing “cc”

There are 2 problems:

• If any your client reply to your email and click reply all – imagine the huge number of unwanted emails received by your customers? Also, putting “cc” deprived of privacy to all the people in the list.
• Do you like to see how many people clicked on your link? Outlook don’t come with tracking tools to show you how many people opened and clicked your campaigns.

3. How to send a proper HTML Email?
To send a proper HTML Email, they need to be coded in a special format, called “multipart/alternative.” That means you combine both a plain-text and HTML email into one message. Then, if a recipient’s email application can’t (or won’t) view HTML email, the plain-text one will display instead. This is usually something a programmer has to configure on your email delivery server.